The Nobler Experiment

On January 16th, 1920 the Eighteenth amendment to the United States Constitution went into effect criminalizing the production and consumption of alcoholic liquors. We all make mistakes from time to time…

Prohibition, often referred to as the Noble Experiment, had a number of unintended consequences; most not worthy of praise. However, the underground social movements, most profound in the speakeasy culture that developed across the country, are meant to be celebrated. Shared enthusiasm for consumption, albeit illegal consumption, ushered in a new way of drinking that has led us to today.

But it was the repeal of Prohibition in 1933 that really set the stage for The Nobler Experiment. The access to an unbelievable array of fantastic spirits has never been so prominent. From the historical brands that are recognized by the masses to the single batch distillations that are found in limited quantity, there is an unbelievable amount to learn, and more importantly to drink. But it’s an awful shame to drink alone.

Welcome to the Nobler Experiment!

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